🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#743A8B
RGB
rgb(116, 58, 139)
HSL
hsl(283°, 41%, 39%)
CMYK
C:17% M:58% Y:0% K:45%
Luminance
0.0841
WCAG Accessibility
Aa — #743A8B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #743A8B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#743A8B
#528C3B
Analogous
#4C3B8C
#743A8B
#8C3B7B
Triadic
#743A8B
#8C753B
#3B8C75
Split-comp.
#743A8B
#7B8C3B
#3B8C4C
Tetradic
#743A8B
#8C4C3B
#528C3B
#3B7B8C
Monochromatic
#D1B9DA
#A476B7
#714582
#543361
#28192F
Suggested palettes for this hue.