🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7601C3
RGB
rgb(118, 1, 195)
HSL
hsl(276°, 99%, 38%)
CMYK
C:39% M:99% Y:0% K:24%
Luminance
0.079
WCAG Accessibility
Aa — #7601C3
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7601C3
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7601C3
#4EC101
Analogous
#1401C1
#7601C3
#C101AE
Triadic
#7601C3
#C17401
#01C174
Split-comp.
#7601C3
#AEC101
#01C114
Tetradic
#7601C3
#C11401
#4EC101
#01AEC1
Monochromatic
#D195F9
#A735F3
#720BB7
#540887
#27043F
Suggested palettes for this hue.