🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#76231C
RGB
rgb(118, 35, 28)
HSL
hsl(5°, 62%, 29%)
CMYK
C:0% M:70% Y:76% K:54%
Luminance
0.0486
WCAG Accessibility
Aa — #76231C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #76231C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#76231C
#1C7078
Analogous
#781C42
#76231C
#78521C
Triadic
#76231C
#1C7824
#241C78
Split-comp.
#76231C
#1C7852
#1C4278
Tetradic
#76231C
#42781C
#1C7078
#521C78
Monochromatic
#D98E87
#BE473C
#702A23
#4A1B17
#100605
Suggested palettes for this hue.