Similar colors View all →
Alizarin
#76231C
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Indian Red
#CD5C5C
Sienna Brown
#A0522D
Dark Red
#8B0000
Dark Brown
#4E342E
Imperial Red
#E63946
Saddle Brown
#8B4513
Rust
#C2410C
Pure Red
#FF0000
Hot Chocolate
#D2691E
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #76231C
RGB rgb(118, 35, 28)
HSL hsl(5°, 62%, 29%)
CMYK C:0% M:70% Y:76% K:54%
Luminance 0.0486
WCAG Accessibility
On white 10.36:1
Aa — #76231C
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.03:1
Aa — #76231C
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#76231C #1C7078
Analogous
#781C42 #76231C #78521C
Triadic
#76231C #1C7824 #241C78
Split-comp.
#76231C #1C7852 #1C4278
Tetradic
#76231C #42781C #1C7078 #521C78
Monochromatic
#D98E87 #BE473C #702A23 #4A1B17 #100605
Suggested palettes for this hue.
Tech Blue View all →
Autumn Forest View all →
Sahara View all →

  
Discover more colors View all →
Dark Red
#8B0000
Indian Red
#CD5C5C
Pure Red
#FF0000
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Mahogany
#A94442
Alizarin
#C0392B
Imperial Red
#E63946
🔄 Converter ♿ Contrast 🌈 Gradient