🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7704BF
RGB
rgb(119, 4, 191)
HSL
hsl(277°, 96%, 38%)
CMYK
C:38% M:98% Y:0% K:25%
Luminance
0.0781
WCAG Accessibility
Aa — #7704BF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7704BF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7704BF
#4BBE04
Analogous
#1A04BE
#7704BF
#BE04A8
Triadic
#7704BF
#BE7704
#04BE77
Split-comp.
#7704BF
#A8BE04
#04BE1A
Tetradic
#7704BF
#BE1A04
#4BBE04
#04A8BE
Monochromatic
#D297F7
#A938F0
#740EB4
#560A85
#28053E
Suggested palettes for this hue.