🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7707B8
RGB
rgb(119, 7, 184)
HSL
hsl(278°, 93%, 37%)
CMYK
C:35% M:96% Y:0% K:28%
Luminance
0.0752
WCAG Accessibility
Aa — #7707B8
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7707B8
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7707B8
#47B607
Analogous
#1E07B6
#7707B8
#B6079F
Triadic
#7707B8
#B67607
#07B676
Split-comp.
#7707B8
#9FB607
#07B61E
Tetradic
#7707B8
#B61E07
#47B607
#079FB6
Monochromatic
#D194F5
#AA36EC
#7310AD
#540C7E
#250538
Suggested palettes for this hue.