🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#770FAC
RGB
rgb(119, 15, 172)
HSL
hsl(280°, 84%, 37%)
CMYK
C:31% M:91% Y:0% K:33%
Luminance
0.0715
WCAG Accessibility
Aa — #770FAC
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #770FAC
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#770FAC
#44AE0F
Analogous
#2A0FAE
#770FAC
#AE0F93
Triadic
#770FAC
#AE790F
#0FAE79
Split-comp.
#770FAC
#93AE0F
#0FAE2A
Tetradic
#770FAC
#AE2A0F
#44AE0F
#0F93AE
Monochromatic
#D399F0
#AC40E2
#7619A4
#561278
#260835
Suggested palettes for this hue.