🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77196C
RGB
rgb(119, 25, 108)
HSL
hsl(307°, 65%, 28%)
CMYK
C:0% M:79% Y:9% K:53%
Luminance
0.055
WCAG Accessibility
Aa — #77196C
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #77196C
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#77196C
#197624
Analogous
#521976
#77196C
#76193D
Triadic
#77196C
#6B7619
#196B76
Split-comp.
#77196C
#3D7619
#197652
Tetradic
#77196C
#765219
#197624
#193D76
Monochromatic
#DA81D0
#BE37AE
#6F2066
#471541
#0C030B
Suggested palettes for this hue.