🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#771BD1
RGB
rgb(119, 27, 209)
HSL
hsl(270°, 77%, 46%)
CMYK
C:43% M:87% Y:0% K:18%
Luminance
0.0915
WCAG Accessibility
Aa — #771BD1
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #771BD1
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#771BD1
#75D01B
Analogous
#1B1BD0
#771BD1
#D01BD0
Triadic
#771BD1
#D0751B
#1BD075
Split-comp.
#771BD1
#D0D01B
#1BD01B
Tetradic
#771BD1
#D01B1B
#75D01B
#1BD0D0
Monochromatic
#DBC3F3
#A86EE2
#7527C4
#5C1E99
#361259
Suggested palettes for this hue.