🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#771FAD
RGB
rgb(119, 31, 173)
HSL
hsl(277°, 70%, 40%)
CMYK
C:31% M:82% Y:0% K:32%
Luminance
0.0774
WCAG Accessibility
Aa — #771FAD
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #771FAD
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#771FAD
#55AD1F
Analogous
#2F1FAD
#771FAD
#AD1F9D
Triadic
#771FAD
#AD771F
#1FAD77
Split-comp.
#771FAD
#9DAD1F
#1FAD2F
Tetradic
#771FAD
#AD2F1F
#55AD1F
#1F9DAD
Monochromatic
#D3ADEB
#A75CD6
#7429A3
#571F7A
#2C0F3D
Suggested palettes for this hue.