🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#771FBF
RGB
rgb(119, 31, 191)
HSL
hsl(273°, 72%, 44%)
CMYK
C:38% M:84% Y:0% K:25%
Luminance
0.0849
WCAG Accessibility
Aa — #771FBF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #771FBF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#771FBF
#68C11F
Analogous
#271FC1
#771FBF
#C11FB9
Triadic
#771FBF
#C1781F
#1FC178
Split-comp.
#771FBF
#B9C11F
#1FC127
Tetradic
#771FBF
#C1271F
#68C11F
#1FB9C1
Monochromatic
#D9BDEF
#A96ADC
#772BB6
#5C218C
#33124E
Suggested palettes for this hue.