🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7720BC
RGB
rgb(119, 32, 188)
HSL
hsl(273°, 71%, 43%)
CMYK
C:37% M:83% Y:0% K:26%
Luminance
0.0841
WCAG Accessibility
Aa — #7720BC
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7720BC
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7720BC
#66BC20
Analogous
#2820BC
#7720BC
#BC20B4
Triadic
#7720BC
#BC7520
#20BC75
Split-comp.
#7720BC
#B4BC20
#20BC28
Tetradic
#7720BC
#BC2820
#66BC20
#20B4BC
Monochromatic
#D6B9EE
#A667DA
#742BB1
#592187
#31124A
Suggested palettes for this hue.