🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7721BF
RGB
rgb(119, 33, 191)
HSL
hsl(273°, 71%, 44%)
CMYK
C:38% M:83% Y:0% K:25%
Luminance
0.0859
WCAG Accessibility
Aa — #7721BF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7721BF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7721BF
#68C021
Analogous
#2921C0
#7721BF
#C021B8
Triadic
#7721BF
#C07821
#21C078
Split-comp.
#7721BF
#B8C021
#21C029
Tetradic
#7721BF
#C02921
#68C021
#21B8C0
Monochromatic
#D9BDEF
#A96BDB
#772CB5
#5C228C
#33134E
Suggested palettes for this hue.