🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7724AE
RGB
rgb(119, 36, 174)
HSL
hsl(276°, 66%, 41%)
CMYK
C:32% M:79% Y:0% K:32%
Luminance
0.0805
WCAG Accessibility
Aa — #7724AE
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7724AE
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7724AE
#5BAE24
Analogous
#3124AE
#7724AE
#AE24A0
Triadic
#7724AE
#AE7624
#24AE76
Split-comp.
#7724AE
#A0AE24
#24AE31
Tetradic
#7724AE
#AE3124
#5BAE24
#24A0AE
Monochromatic
#D4B3EA
#A764D3
#742EA3
#58237B
#2D1240
Suggested palettes for this hue.