🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77291B
RGB
rgb(119, 41, 27)
HSL
hsl(9°, 63%, 29%)
CMYK
C:0% M:66% Y:77% K:53%
Luminance
0.0531
WCAG Accessibility
Aa — #77291B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #77291B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#77291B
#1B6B79
Analogous
#791B3C
#77291B
#79581B
Triadic
#77291B
#1B7929
#291B79
Split-comp.
#77291B
#1B7958
#1B3C79
Tetradic
#77291B
#3C791B
#1B6B79
#581B79
Monochromatic
#DA9386
#BF4F3B
#712F23
#4A1E17
#100605
Suggested palettes for this hue.