Similar colors View all →
Alizarin
#77291F
Alizarin
#C0392B
Brick Red
#B22222
Sienna Brown
#A0522D
Mahogany
#A94442
Indian Red
#CD5C5C
Dark Brown
#4E342E
Saddle Brown
#8B4513
Rust
#C2410C
Dark Red
#8B0000
Brown
#795548
Peruvian
#CD853F
Imperial Red
#E63946
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #77291F
RGB rgb(119, 41, 31)
HSL hsl(7°, 59%, 29%)
CMYK C:0% M:66% Y:74% K:53%
Luminance 0.0533
WCAG Accessibility
On white 9.9:1
Aa — #77291F
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 2.12:1
Aa — #77291F
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#77291F #1E6B76
Analogous
#761E40 #77291F #76541E
Triadic
#77291F #1E7628 #281E76
Split-comp.
#77291F #1E7654 #1E4076
Tetradic
#77291F #40761E #1E6B76 #541E76
Monochromatic
#D79289 #BA4E40 #6E2E26 #481E19 #0F0605
Suggested palettes for this hue.
Pastel Spring View all →
Autumn Forest View all →
Pearl Zen View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Mahogany
#A94442
Flash Red
#FF4757
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
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