🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77291F
RGB
rgb(119, 41, 31)
HSL
hsl(7°, 59%, 29%)
CMYK
C:0% M:66% Y:74% K:53%
Luminance
0.0533
WCAG Accessibility
Aa — #77291F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #77291F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#77291F
#1E6B76
Analogous
#761E40
#77291F
#76541E
Triadic
#77291F
#1E7628
#281E76
Split-comp.
#77291F
#1E7654
#1E4076
Tetradic
#77291F
#40761E
#1E6B76
#541E76
Monochromatic
#D79289
#BA4E40
#6E2E26
#481E19
#0F0605
Suggested palettes for this hue.