🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#772921
RGB
rgb(119, 41, 33)
HSL
hsl(6°, 57%, 30%)
CMYK
C:0% M:66% Y:72% K:53%
Luminance
0.0534
WCAG Accessibility
Aa — #772921
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #772921
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#772921
#216F78
Analogous
#782144
#772921
#785521
Triadic
#772921
#21782A
#2A2178
Split-comp.
#772921
#217855
#214478
Tetradic
#772921
#447821
#216F78
#552178
Monochromatic
#D6968F
#BB5044
#703029
#4B201B
#130807
Suggested palettes for this hue.