🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7730AF
RGB
rgb(119, 48, 175)
HSL
hsl(274°, 57%, 44%)
CMYK
C:32% M:73% Y:0% K:31%
Luminance
0.0894
WCAG Accessibility
Aa — #7730AF
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7730AF
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7730AF
#68B030
Analogous
#3930B0
#7730AF
#B030A8
Triadic
#7730AF
#B07930
#30B079
Split-comp.
#7730AF
#A8B030
#30B039
Tetradic
#7730AF
#B03930
#68B030
#30A8B0
Monochromatic
#D9C3E9
#A978CE
#773BA5
#5C2E7F
#331A47
Suggested palettes for this hue.