🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Mahogany pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#77403B
RGB
rgb(119, 64, 59)
HSL
hsl(5°, 34%, 35%)
CMYK
C:0% M:46% Y:50% K:53%
Luminance
0.0768
WCAG Accessibility
Aa — #77403B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #77403B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#77403B
#3B7378
Analogous
#783B54
#77403B
#785E3B
Triadic
#77403B
#3B7840
#403B78
Split-comp.
#77403B
#3B785E
#3B5478
Tetradic
#77403B
#54783B
#3B7378
#5E3B78
Monochromatic
#CFB3B0
#A87571
#6F4744
#4F3330
#201413
Suggested palettes for this hue.