🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#774978
RGB
rgb(119, 73, 120)
HSL
hsl(299°, 24%, 38%)
CMYK
C:1% M:39% Y:0% K:53%
Luminance
0.0991
WCAG Accessibility
Aa — #774978
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #774978
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#774978
#4A784A
Analogous
#604A78
#774978
#784A62
Triadic
#774978
#78774A
#4A7877
Split-comp.
#774978
#62784A
#4A7860
Tetradic
#774978
#78604A
#4A784A
#4A6278
Monochromatic
#CEBFCF
#A285A3
#6E536E
#513D51
#261D26
Suggested palettes for this hue.