🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#78494F
RGB
rgb(120, 73, 79)
HSL
hsl(352°, 24%, 38%)
CMYK
C:0% M:39% Y:34% K:53%
Luminance
0.0916
WCAG Accessibility
Aa — #78494F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #78494F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#78494F
#4A7872
Analogous
#784A67
#78494F
#785B4A
Triadic
#78494F
#50784A
#4A5078
Split-comp.
#78494F
#4A785B
#4A6778
Tetradic
#78494F
#67784A
#4A7872
#5B4A78
Monochromatic
#CFBFC1
#A38589
#6E5357
#513D40
#261D1E
Suggested palettes for this hue.