🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#78534B
RGB
rgb(120, 83, 75)
HSL
hsl(11°, 23%, 38%)
CMYK
C:0% M:31% Y:37% K:53%
Luminance
0.1059
WCAG Accessibility
Aa — #78534B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #78534B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#78534B
#4B6F77
Analogous
#774B59
#78534B
#77694B
Triadic
#78534B
#4B7753
#534B77
Split-comp.
#78534B
#4B7769
#4B5977
Tetradic
#78534B
#59774B
#4B6F77
#694B77
Monochromatic
#CEC2C0
#A28B86
#6D5954
#51423E
#251E1D
Suggested palettes for this hue.