🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#790FA9
RGB
rgb(121, 15, 169)
HSL
hsl(281°, 84%, 36%)
CMYK
C:28% M:91% Y:0% K:34%
Luminance
0.0719
WCAG Accessibility
Aa — #790FA9
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #790FA9
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#790FA9
#40A90F
Analogous
#2B0FA9
#790FA9
#A90F8D
Triadic
#790FA9
#A9780F
#0FA978
Split-comp.
#790FA9
#8DA90F
#0FA92B
Tetradic
#790FA9
#A92B0F
#40A90F
#0F8DA9
Monochromatic
#D295EF
#AD3CE2
#7518A0
#541173
#240731
Suggested palettes for this hue.