🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Crimson pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#79102B
RGB
rgb(121, 16, 43)
HSL
hsl(345°, 77%, 27%)
CMYK
C:0% M:87% Y:64% K:53%
Luminance
0.0443
WCAG Accessibility
Aa — #79102B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #79102B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#79102B
#107A5F
Analogous
#7A105F
#79102B
#7A2A10
Triadic
#79102B
#2A7A10
#102A7A
Split-comp.
#79102B
#107A2A
#105F7A
Tetradic
#79102B
#5F7A10
#107A5F
#2A107A
Monochromatic
#E3728F
#C82850
#73172E
#480E1D
#090203
Suggested palettes for this hue.