🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#791579
RGB
rgb(121, 21, 121)
HSL
hsl(300°, 70%, 28%)
CMYK
C:0% M:83% Y:0% K:53%
Luminance
0.0582
WCAG Accessibility
Aa — #791579
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #791579
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#791579
#157915
Analogous
#471579
#791579
#791547
Triadic
#791579
#797915
#157979
Split-comp.
#791579
#477915
#157947
Tetradic
#791579
#794715
#157915
#154779
Monochromatic
#DE7CDE
#C431C4
#721D72
#491249
#0C030C
Suggested palettes for this hue.