🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7A1B0D
RGB
rgb(122, 27, 13)
HSL
hsl(8°, 81%, 26%)
CMYK
C:0% M:78% Y:89% K:52%
Luminance
0.0472
WCAG Accessibility
Aa — #7A1B0D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7A1B0D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7A1B0D
#0D6A78
Analogous
#780D34
#7A1B0D
#78510D
Triadic
#7A1B0D
#0D781B
#1B0D78
Split-comp.
#7A1B0D
#0D7851
#0D3478
Tetradic
#7A1B0D
#34780D
#0D6A78
#510D78
Monochromatic
#E67B6B
#C93822
#712013
#46140C
#040101
Suggested palettes for this hue.