🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7A291A
RGB
rgb(122, 41, 26)
HSL
hsl(9°, 65%, 29%)
CMYK
C:0% M:66% Y:79% K:52%
Luminance
0.0553
WCAG Accessibility
Aa — #7A291A
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7A291A
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7A291A
#1A6C7A
Analogous
#7A1A3C
#7A291A
#7A581A
Triadic
#7A291A
#1A7A28
#281A7A
Split-comp.
#7A291A
#1A7A58
#1A3C7A
Tetradic
#7A291A
#3C7A1A
#1A6C7A
#581A7A
Monochromatic
#DB9284
#C24D38
#732D21
#4B1E16
#100605
Suggested palettes for this hue.