"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B0F18
RGB
rgb(123, 15, 24)
HSL
hsl(355°, 78%, 27%)
CMYK
C:0% M:88% Y:80% K:52%
Luminance
0.0446
WCAG Accessibility
Aa — #7B0F18
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B0F18
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B0F18
#0F7B72
Analogous
#7B0F4E
#7B0F18
#7B3C0F
Triadic
#7B0F18
#187B0F
#0F187B
Split-comp.
#7B0F18
#0F7B3C
#0F4E7B
Tetradic
#7B0F18
#4E7B0F
#0F7B72
#3C0F7B
Monochromatic
#E4727B
#C92634
#74161E
#490E13
#090202
Suggested palettes for this hue.