Similar colors View all →
Imperial Red
#7B0F18
Imperial Red
#E63946
Brick Red
#B22222
Crimson
#DC143C
Dark Red
#8B0000
Flash Red
#FF4757
Pure Red
#FF0000
Alizarin
#C0392B
Salmon Pink
#FB7185
Indian Red
#CD5C5C
Mahogany
#A94442
Rosy Coral
#FF6B6B
Rust
#C2410C
"Imperial Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Imperial Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #7B0F18
RGB rgb(123, 15, 24)
HSL hsl(355°, 78%, 27%)
CMYK C:0% M:88% Y:80% K:52%
Luminance 0.0446
WCAG Accessibility
On white 10.92:1
Aa — #7B0F18
Secondary text
✓ AA ✓ AAA ✓ AA Large
On black 1.92:1
Aa — #7B0F18
Secondary text
✗ AA ✗ AAA ✗ AA Large

All harmonies

Complementary
#7B0F18 #0F7B72
Analogous
#7B0F4E #7B0F18 #7B3C0F
Triadic
#7B0F18 #187B0F #0F187B
Split-comp.
#7B0F18 #0F7B3C #0F4E7B
Tetradic
#7B0F18 #4E7B0F #0F7B72 #3C0F7B
Monochromatic
#E4727B #C92634 #74161E #490E13 #090202
Suggested palettes for this hue.
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Discover more colors View all →
Dark Red
#8B0000
Imperial Red
#E63946
Indian Red
#CD5C5C
Crimson
#DC143C
Flash Red
#FF4757
Alizarin
#C0392B
Rosy Coral
#FF6B6B
Mahogany
#A94442
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