🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B1716
RGB
rgb(123, 23, 22)
HSL
hsl(1°, 70%, 28%)
CMYK
C:0% M:81% Y:82% K:52%
Luminance
0.0467
WCAG Accessibility
Aa — #7B1716
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B1716
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B1716
#157879
Analogous
#791546
#7B1716
#794915
Triadic
#7B1716
#157917
#171579
Split-comp.
#7B1716
#157949
#154679
Tetradic
#7B1716
#467915
#157879
#491579
Monochromatic
#DE7E7C
#C43331
#721E1D
#491312
#0C0303
Suggested palettes for this hue.