🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B1A04
RGB
rgb(123, 26, 4)
HSL
hsl(11°, 94%, 25%)
CMYK
C:0% M:79% Y:97% K:52%
Luminance
0.0475
WCAG Accessibility
Aa — #7B1A04
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B1A04
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B1A04
#04667C
Analogous
#7C042A
#7B1A04
#7C5604
Triadic
#7B1A04
#047C1A
#1A047C
Split-comp.
#7B1A04
#047C56
#042A7C
Tetradic
#7B1A04
#2A7C04
#04667C
#56047C
Monochromatic
#F1765B
#D33612
#751E0A
#461206
#000000
Suggested palettes for this hue.