🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B1C0F
RGB
rgb(123, 28, 15)
HSL
hsl(7°, 78%, 27%)
CMYK
C:0% M:77% Y:88% K:52%
Luminance
0.0484
WCAG Accessibility
Aa — #7B1C0F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B1C0F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B1C0F
#0F6E7B
Analogous
#7B0F38
#7B1C0F
#7B510F
Triadic
#7B1C0F
#0F7B1C
#1C0F7B
Split-comp.
#7B1C0F
#0F7B51
#0F387B
Tetradic
#7B1C0F
#387B0F
#0F6E7B
#510F7B
Monochromatic
#E47F72
#C93926
#742116
#49150E
#090202
Suggested palettes for this hue.