🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B2E20
RGB
rgb(123, 46, 32)
HSL
hsl(9°, 59%, 30%)
CMYK
C:0% M:63% Y:74% K:52%
Luminance
0.06
WCAG Accessibility
Aa — #7B2E20
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B2E20
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B2E20
#1F6C7A
Analogous
#7A1F3F
#7B2E20
#7A5A1F
Triadic
#7B2E20
#1F7A2D
#2D1F7A
Split-comp.
#7B2E20
#1F7A5A
#1F3F7A
Tetradic
#7B2E20
#3F7A1F
#1F6C7A
#5A1F7A
Monochromatic
#D8988D
#BE5441
#723227
#4C221A
#130807
Suggested palettes for this hue.