🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Magenta pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B4074
RGB
rgb(123, 64, 116)
HSL
hsl(307°, 32%, 37%)
CMYK
C:0% M:48% Y:6% K:52%
Luminance
0.0897
WCAG Accessibility
Aa — #7B4074
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B4074
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B4074
#407D47
Analogous
#65407D
#7B4074
#7D4057
Triadic
#7B4074
#757D40
#40757D
Split-comp.
#7B4074
#577D40
#407D65
Tetradic
#7B4074
#7D6540
#407D47
#40577D
Monochromatic
#D1B7CE
#A979A4
#734A6E
#543650
#251824
Suggested palettes for this hue.