🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7B4745
RGB
rgb(123, 71, 69)
HSL
hsl(2°, 28%, 38%)
CMYK
C:0% M:42% Y:44% K:52%
Luminance
0.0898
WCAG Accessibility
Aa — #7B4745
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7B4745
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7B4745
#467A7C
Analogous
#7C465F
#7B4745
#7C6346
Triadic
#7B4745
#467C48
#48467C
Split-comp.
#7B4745
#467C63
#465F7C
Tetradic
#7B4745
#5F7C46
#467A7C
#63467C
Monochromatic
#D1BDBD
#A78281
#72514F
#543B3B
#271C1B
Suggested palettes for this hue.