🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C2720
RGB
rgb(124, 39, 32)
HSL
hsl(5°, 59%, 31%)
CMYK
C:0% M:69% Y:74% K:51%
Luminance
0.0558
WCAG Accessibility
Aa — #7C2720
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C2720
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C2720
#20767E
Analogous
#7E2047
#7C2720
#7E5720
Triadic
#7C2720
#207E28
#28207E
Split-comp.
#7C2720
#207E57
#20477E
Tetradic
#7C2720
#477E20
#20767E
#57207E
Monochromatic
#D99791
#BF4F45
#762F28
#50201B
#170908
Suggested palettes for this hue.