🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C40AA
RGB
rgb(124, 64, 170)
HSL
hsl(274°, 45%, 46%)
CMYK
C:27% M:62% Y:0% K:33%
Luminance
0.1073
WCAG Accessibility
Aa — #7C40AA
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #7C40AA
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#7C40AA
#6EAA41
Analogous
#4841AA
#7C40AA
#AA41A3
Triadic
#7C40AA
#AA7C41
#41AA7C
Split-comp.
#7C40AA
#A3AA41
#41AA48
Tetradic
#7C40AA
#AA4841
#6EAA41
#41A3AA
Monochromatic
#DDCFE8
#AC8AC7
#7B4C9E
#603C7C
#382348
Suggested palettes for this hue.