🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7C447B
RGB
rgb(124, 68, 123)
HSL
hsl(301°, 29%, 38%)
CMYK
C:0% M:45% Y:1% K:51%
Luminance
0.0971
WCAG Accessibility
Aa — #7C447B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7C447B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7C447B
#457D46
Analogous
#62457D
#7C447B
#7D4560
Triadic
#7C447B
#7C7D45
#457C7D
Split-comp.
#7C447B
#607D45
#457D62
Tetradic
#7C447B
#7D6245
#457D46
#45607D
Monochromatic
#D2BCD1
#A880A8
#734E73
#553A55
#271B27
Suggested palettes for this hue.