🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#7F2304
RGB
rgb(127, 35, 4)
HSL
hsl(15°, 94%, 26%)
CMYK
C:0% M:72% Y:97% K:50%
Luminance
0.0549
WCAG Accessibility
Aa — #7F2304
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #7F2304
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#7F2304
#046181
Analogous
#810423
#7F2304
#816104
Triadic
#7F2304
#048123
#230481
Split-comp.
#7F2304
#048161
#042381
Tetradic
#7F2304
#238104
#046181
#610481
Monochromatic
#F1845F
#D84413
#7A260B
#4B1807
#050100
Suggested palettes for this hue.