🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#8B4788
RGB
rgb(139, 71, 136)
HSL
hsl(303°, 32%, 41%)
CMYK
C:0% M:49% Y:2% K:45%
Luminance
0.117
WCAG Accessibility
Aa — #8B4788
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #8B4788
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#8B4788
#478A4A
Analogous
#6C478A
#8B4788
#8A4765
Triadic
#8B4788
#878A47
#47878A
Split-comp.
#8B4788
#658A47
#478A6C
Tetradic
#8B4788
#8A6C47
#478A4A
#47658A
Monochromatic
#D9C4D8
#B186AF
#80527D
#603E5F
#322031
Suggested palettes for this hue.