🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#900B0B
RGB
rgb(144, 11, 11)
HSL
hsl(0°, 86%, 30%)
CMYK
C:0% M:92% Y:92% K:44%
Luminance
0.0613
WCAG Accessibility
Aa — #900B0B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #900B0B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#900B0B
#0B8E8E
Analogous
#8E0B4D
#900B0B
#8E4D0B
Triadic
#900B0B
#0B8E0B
#0B0B8E
Split-comp.
#900B0B
#0B8E4D
#0B4D8E
Tetradic
#900B0B
#4D8E0B
#0B8E8E
#4D0B8E
Monochromatic
#ED7878
#E01F1F
#871212
#5A0C0C
#160303
Suggested palettes for this hue.