🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#90281F
RGB
rgb(144, 40, 31)
HSL
hsl(5°, 65%, 34%)
CMYK
C:0% M:72% Y:78% K:44%
Luminance
0.0733
WCAG Accessibility
Aa — #90281F
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #90281F
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#90281F
#1E868F
Analogous
#8F1E4D
#90281F
#8F601E
Triadic
#90281F
#1E8F28
#281E8F
Split-comp.
#90281F
#1E8F60
#1E4D8F
Tetradic
#90281F
#4D8F1E
#1E868F
#601E8F
Monochromatic
#E19E98
#CA5449
#862F27
#5F211C
#240C0A
Suggested palettes for this hue.