🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#90310B
RGB
rgb(144, 49, 11)
HSL
hsl(17°, 86%, 30%)
CMYK
C:0% M:66% Y:92% K:44%
Luminance
0.0795
WCAG Accessibility
Aa — #90310B
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #90310B
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#90310B
#0B698E
Analogous
#8E0B27
#90310B
#8E720B
Triadic
#90310B
#0B8E30
#300B8E
Split-comp.
#90310B
#0B8E72
#0B278E
Tetradic
#90310B
#278E0B
#0B698E
#720B8E
Monochromatic
#ED9978
#E0561F
#873312
#5A220C
#160903
Suggested palettes for this hue.