🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#903A8A
RGB
rgb(144, 58, 138)
HSL
hsl(304°, 43%, 40%)
CMYK
C:0% M:60% Y:4% K:44%
Luminance
0.1067
WCAG Accessibility
Aa — #903A8A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #903A8A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#903A8A
#3A9240
Analogous
#6C3A92
#903A8A
#923A60
Triadic
#903A8A
#8C923A
#3A8C92
Split-comp.
#903A8A
#60923A
#3A926C
Tetradic
#903A8A
#926C3A
#3A9240
#3A6092
Monochromatic
#DDBBDB
#BB77B6
#884483
#663362
#331A31
Suggested palettes for this hue.