🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#903A90
RGB
rgb(144, 58, 144)
HSL
hsl(300°, 43%, 40%)
CMYK
C:0% M:60% Y:0% K:44%
Luminance
0.1085
WCAG Accessibility
Aa — #903A90
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #903A90
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#903A90
#3A923A
Analogous
#663A92
#903A90
#923A66
Triadic
#903A90
#92923A
#3A9292
Split-comp.
#903A90
#66923A
#3A9266
Tetradic
#903A90
#92663A
#3A923A
#3A6692
Monochromatic
#DDBBDD
#BB77BB
#884488
#663366
#331A33
Suggested palettes for this hue.