🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#91012D
RGB
rgb(145, 1, 45)
HSL
hsl(342°, 99%, 29%)
CMYK
C:0% M:99% Y:69% K:43%
Luminance
0.063
WCAG Accessibility
Aa — #91012D
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #91012D
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#91012D
#019367
Analogous
#930176
#91012D
#931E01
Triadic
#91012D
#2D9301
#012D93
Split-comp.
#91012D
#01931E
#017693
Tetradic
#91012D
#769301
#019367
#1E0193
Monochromatic
#F66A94
#EC0E50
#8C0830
#5C051F
#130107
Suggested palettes for this hue.