🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Dark Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#940003
RGB
rgb(148, 0, 3)
HSL
hsl(359°, 100%, 29%)
CMYK
C:0% M:100% Y:98% K:42%
Luminance
0.0642
WCAG Accessibility
Aa — #940003
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #940003
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#940003
#009491
Analogous
#94004C
#940003
#944700
Triadic
#940003
#029400
#000294
Split-comp.
#940003
#009447
#004C94
Tetradic
#940003
#4C9400
#009491
#470094
Monochromatic
#F7696B
#ED0C10
#8D070A
#5C0506
#130101
Suggested palettes for this hue.