🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#941A94
RGB
rgb(148, 26, 148)
HSL
hsl(300°, 70%, 34%)
CMYK
C:0% M:82% Y:0% K:42%
Luminance
0.0908
WCAG Accessibility
Aa — #941A94
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #941A94
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#941A94
#1A931A
Analogous
#571A93
#941A94
#931A57
Triadic
#941A94
#93931A
#1A9393
Split-comp.
#941A94
#57931A
#1A9357
Tetradic
#941A94
#93571A
#1A931A
#1A5793
Monochromatic
#E495E4
#D043D0
#8B238B
#621862
#250925
Suggested palettes for this hue.