🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#944694
RGB
rgb(148, 70, 148)
HSL
hsl(300°, 36%, 43%)
CMYK
C:0% M:53% Y:0% K:42%
Luminance
0.1277
WCAG Accessibility
Aa — #944694
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #944694
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#944694
#469546
Analogous
#6E4695
#944694
#95466E
Triadic
#944694
#959546
#469595
Split-comp.
#944694
#6E9546
#46956E
Tetradic
#944694
#956E46
#469546
#466E95
Monochromatic
#DFC8DF
#B988B9
#8A518A
#6A3E6A
#3A223A
Suggested palettes for this hue.