🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#961494
RGB
rgb(150, 20, 148)
HSL
hsl(301°, 76%, 33%)
CMYK
C:0% M:87% Y:1% K:41%
Luminance
0.0906
WCAG Accessibility
Aa — #961494
Secondary text
✓ AA
✓ AAA
✓ AA Large
Aa — #961494
Secondary text
✗ AA
✗ AAA
✗ AA Large
All harmonies
Complementary
#961494
#149416
Analogous
#561494
#961494
#941452
Triadic
#961494
#929414
#149294
Split-comp.
#961494
#529414
#149456
Tetradic
#961494
#945614
#149416
#145294
Monochromatic
#E88DE6
#D638D4
#8C1D8A
#611460
#220721
Suggested palettes for this hue.