🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#963291
RGB
rgb(150, 50, 145)
HSL
hsl(303°, 50%, 39%)
CMYK
C:0% M:67% Y:3% K:41%
Luminance
0.1069
WCAG Accessibility
Aa — #963291
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #963291
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#963291
#329537
Analogous
#683295
#963291
#95325E
Triadic
#963291
#909532
#329095
Split-comp.
#963291
#5E9532
#329568
Tetradic
#963291
#956832
#329537
#325E95
Monochromatic
#DFB4DD
#C06DBC
#8B3C87
#682C65
#321531
Suggested palettes for this hue.