🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#966EA1
RGB
rgb(150, 110, 161)
HSL
hsl(287°, 21%, 53%)
CMYK
C:7% M:32% Y:0% K:37%
Luminance
0.2049
WCAG Accessibility
Aa — #966EA1
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #966EA1
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#966EA1
#79A06E
Analogous
#7C6EA0
#966EA1
#A06E92
Triadic
#966EA1
#A0956E
#6EA095
Split-comp.
#966EA1
#92A06E
#6EA07C
Tetradic
#966EA1
#A07C6E
#79A06E
#6E92A0
Monochromatic
#231E25
#594B5D
#8F7A94
#A796AB
#CAC1CD
Suggested palettes for this hue.